In the past few years, we’ve seen a surge of interest on the continent, ranging from music to fashion – with personalities from all over touting Africa as the next creative frontier.
So what’s the secret? Why are African cities like Lagos, Senegal and Joburg poised to be the next fashion hotspots? It all comes down to one thing, individuality. It is no secret that African culture, especially its fashion embraces individuality and originality. Fashion is a means of expression to be taken very seriously and Africans do. Seeing as individuality is king in today’s fashion landscape, people are seeking unique ways to express their personal style rather than conforming to conventional trends. The world is constantly on the lookout for what’s next, ready to push boundaries and celebrating diversity in design. African fashion, in particular, stands out for its deeply individualistic nature. From its vibrant colours, to its intricate designs and exquisite patterns, African clothing has made and continues to make indelible impressions on the global fashion scene.
African fashion history dates back to thousands of years ago, when hieroglyphics indicated textile production amongst the Egyptians. Similarly, woven plant and animal fibres have existed in various African communities, dating as far back as the establishment of the communities themselves. Then it comes as no surprise that 21st century African-owned fashion brands are ready to take the world by storm. The distinctiveness found in African clothing today not only challenges the norms of global fashion but also offers a fresh, authentic perspective that resonates with the desire for originality and self-expression. Here are a few familiar faces rocking outfits from African-owned brands, tap in!
Ayra Starr
In an interview with Cool FM, when Ayra was asked about her sense of style, she said, “I just like to expose myself to different things, I like to feel different things, and I put that in my music too.”
Ayra Star in Fruche for Teen Vogue
Ashley Okoli
In an interview with Vogue, the creative and media personality said, “My sense of style is almost impossible to pin down. I’m a risk taker when it comes to clothes, so I could literally rock anything and look good, so my personal style really depends on my mood as well as the season.”
Genoveva Umeh
Popular for her roles in Blood Sisters, Far from Home and Breath of Life, the Nigerian actress has quickly become a style icon.
Genoveva Umeh in Soro Aso
These Nigerian creatives continue to portray the true essence of African fashion- individuality and diversity.
